If you’ve been hanging out at gigs and music festivals lately, you’ll realize that there are just so many independent fashion labels and boutiques coming alive at the fashion bazaar! A music festival nowadays isn’t complete without a hip and happening fashion bazaar and vice versa. Some labels operate online only and some have developed their online businesses into actual boutiques.
This month, get ready to be all dressed up as we talk to Yuna about her very own fashion label – IAMJETFUEL!
Everybody who has seen Yuna knows that she is super fashionable. She makes layering and mismatched colours and patterns work and boy oh boy, does she has superb taste in shoes. So it’s only natural for this lanky young lady to start her own online boutique – IAMJETFUEL a couple of months ago. The label did so well since it started out that recently, Yuna finally realized her dream of opening an actual boutique for it! Now called IAMJETFUELshop, the label carries stylish jackets and hoodies (Yuna’s obsession), tops, bottoms, uber cool footwear and the best thing is, it caters for guys as well! Not only that, as an ambassador for Anti-Beauty Malaysia, Yuna has also been given the privilege to carry some Badger/Anti-Beauty/Voltra items at her shop. This girl is on the move, I tell ya! Alright, so to give you an idea of what’s in store at IAMJETFUELshop, check out the pics below.
*all pictures courtesy of IAMJETFUEL
Pretty cool, huh?
We asked Yuna about her fashion label, her fashion sense now and then and her dreams for the future of IAMJETFUEL…
1. How long has it been your dream to open your own boutique?
Ever since I was a small girl, I think, my cousin and I, we pretend to have our own boutique and saloon, but we were too young back then so we decided that we’re old enough to open our shop now. We have no skill in hairdressing, so we decided to sell clothes!
2. What was your biggest ‘fashion no-no’ while growing up?
Ahahaha skinny jeans!!
3. What fashion item couldn’t you part with as a little girl and now?
A watch. I have hundreds of them, it’s a shame I did not keep them all, they were all one of a kind. If I still had my Princess Jasmine watch that I wore when I was 7 years old I would definitely wear it now.
4. Do you plan to endorse other artists under your label?
We’re really new, and we’re still learning a lot from retail business, so no we’re not ready to endorse people now. Hopefully in the future when IAMJETFUEL has more branches.
5. What can people expect from IAMJETFUEL?
Comfortable, stylish and affordable clothes. Something quirky and something simple. Basically I just want my customers to feel good in their clothes and be confident with what they’re wearing, I want them to feel how I feel when I’m satisfied with something that I really like to wear.
6. What do you always end up with when you have that ‘I-have-nothing-to-wear’ moment?
My skinny jeans, a t-shirt and a plaid shirt on top.
7. If you were given the privilege to style someone, who would it be and why?
Izwin from The Otherside Orchestra! She would fit in any IAMJETFUEL items nicely. Her style and attitude would just click with the brand.
8. What is the thing that you will never ever wear in your lifetime?
A fluffy dress. With laces and all.
9. Where do you see IAMJETFUEL in 10 years time?
Hopefully a well known label that kids would resort to if they need something snazzy to wear for a weekend outing.
10. Describe IAMJETFUEL in 3 words.
I.AM.JETFUEL.
Get more info on IAMJETFUELshop at www.iamjetfuelshop.blogspot.com and add them up on Facebook (IAMJETFUELshop). Or if you’re itchin’ to shop, why not go straight to the boutique located at 23-1, SS15/8B, Subang Jaya, Selangor (above DVD shop, same row as Darussalam restaurant).
Happy shopping!
